Premium Smartphone Segment Holds Strong in New Zealand and Australia Despite Market Contraction

The smartphone markets in New Zealand and Australia witnessed a noticeable dip in the first quarter of 2023, according to data from IDC. The repor?ts indicate a year-on-year decrease of 4.2% and 7.6% in the markets of New Zealand and Australia, respectively. The decline is largely attributed to economic uncertainties, high inflation, and rising interest rates.

Despite the overall drop, the premium device segment, characterized by smartphones priced over $1000, showed resilience in both markets. Popular models contributing to the high average selling price (ASP) in this category included the Apple iPhone 14 series, Samsung Galaxy S23 series, and Oppo Find N2 Flip.

SmartphoneDisplay SizeDisplay TypeResolutionPrice
Apple iPhone 146.1 inchesSuper Retina XDR OLED2532 x 1170 pixelsStarting at US$999
Samsung Galaxy S236.8 inchesDynamic AMOLED 2X3200 x 1440 pixelsStarting at US$1,199
Oppo Find N2 Flip6.7 inchesAMOLED2640 x 1080 pixelsStarting at US$999

In the vendor landscape, Apple led the market in Australia and Samsung in New Zealand. However, a noteworthy entry was the Oppo Find N2 Flip, which is making strides in the foldable phone market with its distinctive display features.

The smartphone markets in both New Zealand and Australia are expected to see a year-on-year contraction by a low single digit percentage in 2023. As consumer spending continues to be influenced by the economic climate, it will be interesting to observe how premium display technology in new models may sway future purchasing decisions.