PMA Research says that touch-enabled displays, 24/7 capability, bigger sizes and higher resolutions are the main areas driving growth in professional large display sales through distribution in the US.
In the AV/IT Distribution channel, PMA’s August sell-through tracking report showed that unit sales of touch-enabled models grew 40% from July. Sales of models warranted for use 24/7 — which now represent about one third of the total sales volume — rose by 21% month over month. In addition, sales of 60″-69″ models jumped 31% in August. These segments helped to fuel solid growth for sales of professional displays which rose sequentially by 15% in volume and 12% in revenues in August and cemented the upward trend for year-over-year growth.
Samsung and NEC were the two best-selling brands in the distribution channel in August, with combined sales accounting for more than 60% of the total sales in the channel according to the firm’s sample.
In the Pro AV Channel, August unit sales and revenues of large-format displays also saw positive double-digit growth. Unit sales in August were up 15% vs. July 2016 and revenues in August were up 25% from July. On a year-on-year basis, unit sales grew by 22% and revenues ran 43% ahead of August 2015. The revenue growth is directly related to the growth in +90″ sales where unit volume doubled Y/Y. For the same time-frame, revenues nearly tripled on strong sales of Sharp’s LC-90LE657U and PN-R903 as well as NEC’s E905.
