Pixalate Releases November 2022 Connected TV (CTV) App Spoofing Report for Roku, Amazon Fire TV App Stores: Comedy Central Sees Spoofing Rate Rise to 50-75% on Roku

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the November 2022 edition of our CTV Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT), inclusive of “ad fraud,” across the Connected TV (CTV) open programmatic advertising marketplace.

This report covers CTV App Spoofing numbers for November 2022. For background information, methodology and definitions related to CTV App Spoofing, please visit our inaugural App Spoofing Report (July 2022) and view the FAQs there.

Key Findings

  • Amazon Fire TV’s top spoofed apps remain consistent for another month, with the same apps appearing on the top 10 list as October, including Local Now, FilmRise, and Fox News.
  • Multiple sports-focused Roku apps appear on the top 10 list, including NBA and Bally Sports. These apps had spoofing rates between 10-30% in November.
  • For some Roku apps, spoofing rates spiked in November 2022. For example, Comedy Central saw its spoofing rate rise to 50-75% this month from less than 10% in October.