Pico projector unit sales are expected to have climbed 50% YoY in 2015, according to a forecast by PMA Research.
During Q1-Q3’15, global pico and personal projector sales rose 49% YoY. Revenues were also up, rising 40%. Demand drivers included: new chipsets (1080p DLP and 720p DLP, LCoS and MOEMs); the return of laser-based offerings; expanding product ranges; compelling use cases; and price/performance gains in compact form factors.
China enjoyed robust sales, thanks to increased adoption of personal projectors as well as the entry of new brands into the market. China overtook the USA as the largest single market for pico and personal models. Successful trials and commercial rollouts of streaming projectors are expected to continue to drive strong demand this year.
In the USA, unit sales rose 20% tthrough retail and 55% through distribution channels YoY through November.
Analyst Comment
We’re planning an expanded article on this topic next week as a Display Daily article from Kathleen Maher of JPR. (w/c 18th Jan 2016). Watch out, also, for coverage of Lenovo at CES as the company had a number of interesting pico and personal projectors. (BR)
