The MEA market experienced a significant decline in the first quarter of 2023 due to a slowdown in demand, particularly in the consumer and SMB segments. According to IDC, this decline was observed in most markets across the region, except for Turkey and Nigeria, which had unique factors influencing their market performance. PC shipments were significantly affected, and the top three vendors all faced declines in shipments while retaining their market positions.
In Turkey, market players shipped aggressively to sell as many devices as possible before the upcoming elections, which would likely make sales challenging. In Nigeria, the key driver of growth was a massive government deal, indicating a unique circumstance that boosted PCD shipments.