What They Say
Parks Associates reported that SmartTV penetration has now reached 56% of US broadband homes. Smartspeakers and smartdisplays reached 53%.
82% of domestic broadband households subscribe to at least one OTT video service, up 6%, while 58% of households subscribe to a traditional pay-TV service, down 4% year-over-year.
Parks said the percentage of domestic broadband households with standalone broadband service increased from 33% in Q1 2018 to 41% in Q1 2021, following the declining popularity of pay-TV bundles. Consumers pay $64 per month on average for standalone broadband service, up from $39 per broadband household in 2011, which is 64% growth.
What We Think
The firm said that US broadband households that own smart home products have on average eight devices, although the biggest growth area is smart door locks and doorbells.
In digging around for a graphic to go with this article, I found this chart in Statista. Initially, I wondered about the difference between the 53% and the high level in the Statista chart. However the chart is for interconnections via any device including a console or streaming stick. Statista quoted Smart TVs alone at 46% in 2019. (BR)
US Internet ConnectedTVs include connections by any means.
