Parks Associates Estimates Smart TV Penetration Will Reach 57% in Western Europe this Year

International IoT research firm Parks Associates announced new research today showing that smart TV penetration will reach 57% in Western Europe this year. This growth comes as the connectivity rates for smart TV are also increasing; in the U.S., 82% of smart TV owners connect their device to the Internet.

New use cases for connected CE, including smart home applications, are helping device owners find new value in their connected devices. Parks Associates and industry-leading executives will address these new use cases in the European smart home and IoT market at the 12th-annual CONNECTIONS™ Europe: IoT and the Connected Consumer, 1-2 November 2017 at the Amsterdam Marriott Hotel.

“The TV’s role in the home is evolving,” said Brad Russell, Research Analyst, Parks Associates. “Smart TVs are a source of entertainment independent of the set-top box and other connected streaming media devices. They are becoming an interface for smart home devices and a viewing platform for video streams from networked security cameras and video doorbells. Google Home also introduced the capability to cast visual search results from voice interactions to any Google Cast-enabled device, such as a smart TV, effectively making the television a large-format viewing app. At CONNECTIONS™ Europe, we will examine different strategies to deliver a premium user experience in the smart home, including new interface and voice control options.”

CONNECTIONS™ Europe features high-level speakers from the top European and international companies in the digital living ecosystem. The event will focus on new technology innovations and emerging business models in the IoT and smart home. Specifically, conference topics focus on disruptions from innovative technologies and new business models and their impact on the converging smart home ecosystems.


Sudeep Maitra, Global VP, Strategy and Development, Centrica

Matthias Mieves, Head of New Business, Sales & Marketing Connected Home, Deutsche Telekom AG


Avi Barel, Business Development Director, ULE Alliance

Dan Radu Berte, Director, IoT, Bitdefender

Tali Chen, CVP, Corporate Development and Chief Evangelist, DSP Group

Charles Dawes, Sr. Director of International Marketing, TiVo

Marco Dorjee, CEO, IO-3

Bernd Grohmann, Executive Vice President, eQ-3 AG

Kristian Järnefelt, Executive Vice President, F-Secure Corporation

Cees Links, General Manager Wireless Connectivity, Qorvo

Joe Liu, CEO, MivaTek

Rishi Lodhia, Managing Director EMEA, Eagle Eye Networks, Inc.

Aditya Pendyala, Co-Founder | Head of Growth, mnubo

Christopher Schouten, Sr. Director Product Marketing – Content Protection, Kudelski Security

Espen Schrøder, COO, sfty AS

Matt Smith, VP, Principal Media Evangelist, Brightcove

Joep van Eijden, Z-Wave Sales and Business Development, Sigma Designs

Rafi Zauer, Head of Marketing, Essence


Dina Abdelrazik, Research Analyst, Parks Associates

Tom Kerber, Director, IoT Strategy, Parks Associates

Erik Overbeeke, European Research Associate, Parks Associates

Brad Russell, Research Analyst, Parks Associates

Conference sponsors include Homematic IP, Qorvo, Amazon Alexa, ASSA ABLOY, Ayla Networks, Deutsche Telekom, mnubo, ROC-Connect, ULE Alliance, Z-Wave, ZigBee Alliance, and MivaTek.