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JCDecaux and Estée Lauder Paint Paris Red

Estée Lauder and JCDecaux worked together on a signage campaign in Paris recently. Passers-by could play a slot machine-style game on interactive screens, installed at three bus shelters in the city, to win lipsticks or vouchers. Over the six-day campaign, 1,500 lipsticks and 5,000 vouchers were dispensed. JCDecaux used 42″ LCD screens, with an after-market … Read more

JCDecaux Brings Digital Network to Edinburgh Centre

JCDecaux has won a tender to act as the media partner for the city of Edinburgh, Scotland. The company will design, install and maintain 436 advertising bus shelters – the city centre’s first digital screen network. As well as this, interactive ‘LiveTouch’ screens will be installed in Princes Street and 60 large-format billboards (static and … Read more

Metropolis Visits The Big Smoke With Broadsign

Metropolis Digital Media has chosen to use Broadsign’s cloud-based software platform in a new screen deployment on top of black cabs in London next year. 500 screens (the Evolution 2 TXi Media Pod) will be deployed on taxis in the city. Metropolis claims that the number will double in the first year. The Pod consists … Read more

MTS is Ambitious With DTH

Russia’s MTS will launch its own satellite TV platform this year. According to Kommersant, the service will cover 95% of Russia and offer 160 channels, of which 30 will be HD. It will cost RUB1,200 ($25) per year. MTS is aiming at significant growth for the platform, and intends for it to become Russia’s second-largest … Read more