CEA Announces Availability of 4K Ultra HD Logo License

4K – The Consumer Electronics Association (CEA)® announced that the licensing agreement for logos for use by manufacturers to designate 4K Ultra High-Definition TVs (4K Ultra HD or 4K UHD), monitors and projectors for the home is now available. 

CEA also announced the availability of logo licensing agreements for promotional and educational use by retailers, buying groups, organizations and companies engaged in the 4K UHD ecosystem.

The two 4K UHD logos unveiled in September by CEA will be made available for voluntary use by manufacturers for product packaging, marketing materials and promotional activities that meet CEA’s voluntary core characteristics for 4K Ultra HD display products. The two logos – 4K Ultra HD and 4K Ultra HD Connected – are designed to address various attributes of picture quality and help move toward interoperability, while providing clarity for consumers and retailers alike. Retailers, buying groups and other organizations are invited to use the logo for promotional, educational and marketing activities related to products covered under the licensing agreement and for promoting the 4K UHD market in general.

In conjunction with the release of the logos in September, CEA announced that its Video Division Board approved “4K Ultra HD” as the terminology to be used by CEA and its members to describe the emerging category of display products with more than 8 million pixels – four times the resolution of Full HD.

“As the 4K Ultra HD market continues to grow, we encourage manufacturers and our industry partners to use these logos and our terminology,” said CEA President and CEO Gary Shapiro. “Our goal is to provide greater consistency and clarity across the full 4K UHD ecosystem to help consumers easily identify 4K Ultra HD products, and ultimately, services and content.”

CEA also announced the following timeline related to the new 4K Ultra HD logos:

  • December 19, 2014: Deadline for TV manufacturers to submit qualifying product models to CEA for use in CEA’s 4K UHD promotional activities at the 2015 International CES®.
  • January 1, 2015: Manufacturers may begin using logos on products, materials and promotional activities.

This July, CEA upwardly revised its U.S. Consumer Electronics Sales and Forecast for 4K Ultra HD. CEA projects unit shipments of 4K Ultra HD displays will reach 800,000 in 2014, earning $1.9 billion in revenue, a 517 percent increase over the 2013 total. Revenue from 4K Ultra HD displays is projected to exceed $5 billion in 2015, an impressive total considering that revenue was virtually nonexistent three years earlier.

Please direct all 4K UHD logo licensing agreement questions to Catrina Akers.

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