Empowering display industry professionals with cutting-edge insights and analysis
Smart cities are a big topic in the DOOH industry, but no-one is very clear on the meaning of the phrase. Albert Asséraf of JCDecaux noted that there are more than 220 million search results for these terms on Google! Some of the areas that Asséraf believes should be included in the definition are ‘Economy’, … Read more
Sikander AhmedYou may not realise it, but London leads the world in DOOH, said Cotterill at the start of the next session; go to New York and you’ll see for yourself. Anecdotally, UK business people like Tim Bleakley of Ocean Outdoor have spoken at DailyDOOH conferences in the USA and have been handed a business … Read more
The next speaker was Heather Andrew, CEO and founder of Neuro-Insight – a London-based company that examines the brain’s response to certain stimuli. The aim is to maximise the effectiveness of these stimuli within and across different media. Ocean Outdoor commissioned Neuro-Insight to find how digital signage compares to other media. TV was the obvious … Read more
Cheil Media plans and buys all of Samsung’s OOH media, and Fiona FitzGibbon is head of media. She was speaking about ‘Why we love DOOH’. Cheil is passionate about the medium, which is growing rapidly; there are always new creative opportunities. Samsung is also a great advocate, using DOOH across all product categories – B2B … Read more
Neil Morris, CEO of Grand Visual, gave what many people I talked to named as the most interesting talk of the day. Grand Visual is a production company that is 10 years old this year; its first-ever content was a video of Rocky Balboa running up the digital escalator panels (DEPs) in the Tottenham Court … Read more
After an introduction by Adrian Cotterill, editor of DailyDOOH, the first speaker was Shaun Gregory of Exterion Media. Gregory spoke on the topic of ‘How OOH can change peoples’ lives and consumer habits’. He is the CEO of Exterion, which is described as Europe’s largest private OOH advertising company. Interactivity, creativity and technology are the … Read more
The event ran at Bafta in Picadilly CircusDailyDOOH’s Media Summit is now in its second year in London, taking place as part of the city’s Digital Signage Week. Rather than gearing towards product demonstrations like the NEC Showcase, the Summit brings together players from across the OOH sector to speak about the industry. Content creators, … Read more
Sibeam has announced that its UltraGig SiI6400 transmitter is being used on LeTV’s new flagship smartphone, the Le Max.
Transport for London has opened a tender for a new premium network of digital roadside sites. ‘The London Landscape’ comprises 13 digital underpass advertising sites and 25 digital screens throughout the TfL road network. A commercial partner is being sought to install, market, sell and manage the portfolio. Interested parties should contact [email protected] by 26th … Read more
Touch Display Research predicts that Apple will adopt an ITO-replacement technology in the next 18 months. In a new report (paid: http://tinyurl.com/okfkmbu), TDR examines rumours about the ‘iPad Pro’ that claim lower touch latency. Metal mesh and silver nanowire are expected to be good candidates for such fast response times, as well as lowering cost … Read more
The May/June period is the first time that OVAB Europe and Invidis have polled the Scandinavian market for the Digital Signage Business Climate Index, which tracks sentiment in European markets. Scandinavia’s DBCI stands at 66.65 points, which is a very positive rating. The economies of Sweden, Denmark, Finland and Iceland have, since late 2013, begun … Read more
IHS DisplaySearch has shared its latest panel pricing data from the PriceWise service, covering late Q1/early Q2. Brands purchased fewer notebook panels in early Q2, due to inventory digestion and European currency issues. Demand will rise again once inventory is cleared. IT brands are preparing aggressively for back-to-school demand in Q3. Notebook panel makers are … Read more
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