Cheil Praises and Critiques DOOH
Cheil Media plans and buys all of Samsung’s OOH media, and Fiona FitzGibbon is head of media. She was speaking about ‘Why we love DOOH’. Cheil is passionate about the medium, which is growing rapidly; there are always new creative opportunities. Samsung is also a great advocate, using DOOH across all product categories – B2B … Read more