OTT Climbs to 100 Million Subs

Research firm Ovum has predicted that premium OTT streaming services will reach 100 million subscribers this year. The shift is especially apparent in mature markets, augmenting free services such as YouTube. With the launch of OTT services by TV providers, such as HBO, Ovum expects the traditional TV value chain to be re-established against technology-led specialists such as Netflix and Amazon. A further 77 million subscribers are expected by 2019.