Optoma Promotes Colour With Rebranding

In a bid to focus attention on the colour reproduction of its DLP projectors, Optoma has come up with a new marketing term: Amazing Colour. It is a catch-all piece of marketing, referring to all of the different colour technologies in the products: the (new) colour wheel, different colour modes, colour guarantee and TI’s BrilliantColor technology. Amazing Colour will feature in all of Optoma’s newest projectors, from entry-level to high-end.