What They Say
Quoting data from Omdia, ET News said that OLED will exceed LCD sales in the European premium market (>$1500), up from 32% in 2019. The site said that Europe’s sales account for 23% of the global TV sales of 213.5 million units last year, which makes Europe the world’s largest TV market. North America’s sales accounts for 22%. OLED TV sales are the largest in Europe, because European consumers prefers premium products, and they are able to afford those products. Around 2.9 million units of OLED TV were sold in Europe last year, which is 44% of the world’s OLED TV sales. Omdia predicts that 3.4 million units will be sold in Europe this year, a 17% increase over the previous year.
In terms of brands, the leaders in Europe were LG Electronics, Sony, and Philips with 65.8%,17%, and 11%, respectively.
Omdia adjusted its OLED TV sales volume from 4.09 million to 4.7 million units, an increase of 15% in the + $1,500 premium TV market this year. OLED sales share in the + $1,500 TV market is expected to increase from 39.8% to 44%. Overall OLED TVs are expected to be 8 million this year and nine million next year.
What We Think
I was talking to the CTA in the US this week and they are pretty sure that Black Friday is going to be back strongly this year after the reduction in promotions last year. (BR)
European market share of + $1,500 premium TV]
