Nvidia introduced a ‘GeForce Partner Programme’ on March 1st, but has quickly killed the initiative because of “rumors, conjecture and mistruths” about the programme, which might have caused it problems with regulators who might have seen the programme as anti-competitive (both the FTC and the European Commission were reported to be interested). Some have pointed to the decision by Asus to rebrand its AMD cards as triggered by the Nvidia programme. (Asus Officially Announces AMD Graphics Card Rebrand)
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