NPD Offers to Raise Wearables Knowledge

A new wearables advisory service has been launched by the NPD Group. Led by Eddie Hold (VP of NPD’s Connected Intelligence group), the service will provide information including consumer-based panel reporting; point-of-sale (PoS) data from the USA; analysis; and qualitative reports. Canadian consumer-based reports and PoS data, as well as global shipment data and analysis, will follow later in the year.