What They Say
4KFilme.de reported that Media Markt & Saturn, the major German electronics retailers, will offer Calman-based professional TV calibration in 400 stores with pre-calibration costing from €99 while home calibration will cost €199 and the service is called “STARTKLAR” at Media Markt and “Ready2Go” at Saturn.
What We Think
I wasn’t not sure that this was new news as I spoke to Martin Fishman, then with Portrait Displays/Calman, a couple of years ago about this concept at IBC and he subsequently wrote a Display Daily about it (MediaMarkt Sweden Developing Value Add Services in Display Colour). However, the system seems to have taken some time to have moved from a trial in Sweden to a roll-out in the MM/Saturn home markets. (BR)
