New 32-inch Philips LCD Display Brings Stunning Colours in an Elegant, Curved Design

MMD, the leading technology company and brand license partner for Philips monitors, announces a new 32-inch curved display in its E Line for home users that brings a fantastic colour and curved-viewing experience to the living space.

Featuring wide viewing angles and Full HD resolution to complement its Ultra Wide-Color technology, this new display enriches the already impressive Philips monitors curved line-up and further testifies to MMD’s commitment to offering a versatile and comprehensive portfolio within the curved display segment.

All-round versatility and performance
In the home, displays are expected to perform a variety of tasks. At 32 inches, the new 328E8QJAB5 is large enough to give viewers a sense of space with whatever activity they are performing. The curvature ensures the screen wraps gently around the user’s line of vision, which can help concentration by promoting greater focus on the task at hand – all the more important in busy home environments.

The latest display is configured to give users great viewing quality for a range of activities – anything from routine tasks like mailing friends or checking timelines on social media, to activities where viewing quality makes a huge difference, such as watching a favourite series on the web, or touching up videos before posting them online. With a Full HD resolution of 1920 x 1080 pixels, 16:9 format and advanced vertical alignment (VA) technology, users will enjoy a sharp picture with every activity. The latest Ultra Wide-Color technology enables the 32-inch display to offer an expansive colour gamut of 103% of the NTSC gamut and 126% of sRGB colour space (CIE 1931), which notches up the quality and accuracy of colour reproduction and creates an even more lifelike viewing experience. With the innovative Adaptive Sync technology, the display is fine-tuned for fast action and provides super-smooth viewing with no stuttering, tearing or motion blur.

Explaining the display’s positioning, Artem Khomenko, Product Manager Philips monitors Europe at MMD, says: “The E Line monitors are designed to deliver viewing performance that is the right fit for the home. This new 32-inch curved model is the latest in a stream of innovative curved displays we’re bringing to market this year. The 328E8QJAB5 has been developed to give users versatile performance for the many activities that are part of today’s digital lifestyle. Users of course also enjoy the reassurance of an established brand that can provide convincing economics by combining great quality and service at a highly affordable price point.”

E for Elegance
In terms of looks, the latest 32-inch curved display certainly lives up to the “E for Elegance” signature of the line’s name. The eye-catching screen curvature is complemented by the curved stand, and the glossy black and gunmetal finish are perfect for the understated chic of the design, making this display a stylish addition to the décor of any living space.

Smart modes for even smarter viewing
With a display like this, there’s no “one-size-fits-all” approach to settings. Like other models in the E Line, the 328E8QJAB5 features an impressive choice of smart technologies with which visuals can be fine-tuned to the task at hand. SmartContrast analyses the screen content and automatically adjusts colours and backlight intensity to enhance the viewing experience. When playing games, users will appreciate the SmartImage Game mode, with its choice of settings to optimise dark themes, response times and highlighting. The incorporated Flicker-free technology is developed to minimise potential eye fatigue with a solution that regulates brightness and reduces flicker for more comfortable viewing.
The display also takes care of sound: it features two integrated stereo speakers for crisp audio reproduction.

The new Philips 328E8QJAB5 E Line display, with an RRP of £279, will be available in May 2017.

Technical Specifications:


Philips 328E8QJAB5 display

LCD panel type

VA LCD technology

Backlighting technology


Panel size

31.5 inch / 80 cm

Aspect ratio


Effective viewing area

698.11 (H) x 392.69 (V) at 1800R curvature

Optimum resolution

1920 x 1080 @ 60Hz

Viewing angle

178° (H) / 178° (V), @ C/R > 10


250 cd/m²

Display colours

16.7 million

Colour gamut (typical)

NTSC 103% (based on CIE 1976)
sRGB 126% (based on CIE 1931)

Picture enhancement

SmartImage game


· Built-in Speakers: 2 x 3W

· Kensington lock

· Plug & Play Compatibility: DDC/CI, Mac OS X, sRGB, Windows 10 / 8.1 / 8 / 7


· Signal Input: VGA (Analogue), DisplayPort, HDMI (digital, HDCP)

· Sync Input: Separate Sync, Sync on Green

· Audio (In/Out): PC audio-in, Headphone out


· Tilt: -5/10 degree


· Environmental and energy: RoHS, Lead-free, Mercury Free

· Recyclable packaging material: 100 %

Compliance and standards

Regulatory Approvals: CE Mark, FCC Class B, CUEAC, TUV/ISO9241-307, VCCI, RCM, CECP, BSMI, WEEE


Colour: Black & Gunmetal
Finish: Glossy

What’s in the box

· Monitor with stand

· Cables: D-Sub cable, HDMI cable, Audio cable, Power cable

· User Documentation