NEC Display Solutions Europe announces its partnership with the Royal Opera House (ROH) in London.
As part of the Open Up project to promote more openness, availability and accessibility, NEC is providing several display and projection solutions to the major performing arts venue in the UK capital’s Covent Garden.
The Open Up initiative originates from the belief that opera and ballet should be experienced by everyone. In conjunction with major architectural and design changes, new technology and visual stimulations will enhance the experience for those visiting the Royal Opera House. The official opening of the redesigned ROH is taking place on September 19th. Key enhancements include inviting new entrances, extended foyers and terraces, a new café, bar and restaurant, together with an extensive programme of ticketed and free daytime events, activities and festivals for people of all ages. These live performances, displays and collections in the entrance and front area of the ROH together with innovative display solutions throughout the building have been made available and installed by NEC and Intevi, the channel partner and solutions provider involved.
With this initiative, the ROH aims for more accessibility, contributing to a modern European culture. The new building and its interiors represent its core values of excellence, theatricality and curiosity. The main goal is to attract new visitors and offer new and original experimental performances in addition to the ROH’s more traditional repertoire. Amongst the NEC solutions is a dramatic 28.5sqm 90 degree curved LED screen in the redeveloped entrance area which opens out onto Covent Garden attracting attention from the millions of visitors to this iconic part of Central London. An 84 inch large format display can be found in the retail area of the Royal Opera House. Furthermore, there will be four NEC projectors combined as part of a large edge-blending projection solution in the open hall close to the open café. The newly refurbished café and cloak space are fitted with additional 40, 65 and 84 inch large format displays as well as the new and open ballet space.
“We are very honoured and happy to support this venerable institution with our display technology. Our digital visualisation solutions will complement the brand new approach of the Royal Opera House, bringing together traditional and innovative cultural techniques, appealing to the senses of all guests visiting the opera house”, says Bernd Eberhardt, President and CEO of NEC Display Solutions Europe.
“NEC screens and projections will animate the refurbished public spaces of the opera house in new and engaging ways, the bespoke digital wrap around screen at the refurbished Covent Garden Piazza entrance will act as an invitation into our new, welcoming spaces. We want as many people as possible to experience our art forms and get a taste of the remarkable creativity at play here and NEC’s technology will assist us in promoting accessibility to everyone, opening culture to all”, adds Alex Beard, Chief Executive of the Royal Opera House.
For further information on NEC’s display portfolio, please visit the NEC Display Solutions website:
https://www.nec-display-solutions.com/p/uk/en/
About NEC Display Solutions Europe
NEC Display Solutions Europe GmbH has its European headquarters in Munich, Germany and is responsible for all business activities in EMEA. NEC Display Solutions benefits from the technological know-how and technologies of the NEC Corporation and, with its own Research and Development, is one of the world’s leading manufacturers offering the widest product range of display solutions in the market. The display product portfolio ranges from entry-level to professional and speciality desktop LCDs, via large-size Public Displays for Digital and Retail Signage. The Projector range offers products for all needs, from portable devices via business projectors to products for permanent operation (such as PoS applications) and digital cinema projectors. Bernd Eberhardt is President and CEO of NEC Display Solutions Europe.
Further information can be found online at: www.nec-display-solutions.com
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About NEC Corporation
NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company’s experience and global resources, NEC’s advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. For more information, visit NEC at http://www.nec.com.
Based on its Mid-term Management Plan 2015, the NEC Group globally provides “Solutions for Society” that promote the safety, security, efficiency and equality of society. Under the company’s corporate message of “Orchestrating a brighter world,” NEC aims to help solve a wide range of challenging issues and to create new social value for the changing world of tomorrow. For more information, please visit http://www.nec.com/en/global/about/solutionsforsociety/message.html.
