NEC Display Solutions Announces Further Strategic Initiatives to Strengthen Sales Leadership in EMEA


NEC Display Solutions Europe has announced a new strategic sales and market initiative with two key sales leadership appointments in EMEA. Simon Jackson is appointed to lead Strategic & Vertical Sales EMEA and Antonio Zulianello is appointed to head Regional Sales EMEA to drive forward strategic sales efforts, effective today.

The initiative will further strengthen NEC’s ability to holistically support and scale both global and regional sales programmes across a range of vertical sectors, to capitalise and build on the success and growth the company is experiencing in the EMEA region.

NEC offers a comprehensive display technology portfolio and a valued ecosystem built on an in-depth understanding of customer challenges and vertical industry opportunities. Crucial to NEC’s vision to deliver total customer solutions is a successful channel and solution partner network working jointly with NEC to develop sales and marketing strategies that truly meet customer business needs. Based on previous success, NEC is now well positioned in the market with a broad commercial product portfolio and a solution-led sales strategy supported by professional services and support capabilities. Differentiating and optimising the global and regional sales programmes will further reinforce and strengthen the EMEA sales and business operations.

Bernd Eberhardt, President and CEO of NEC Display Solutions Europe commented: “NEC has one of the broadest display solutions portfolios in the industry and is seen as a trusted advisor and total solutions provider addressing many different vertical industries in need of professional display technology. Our future is focused on more solution-led sales services and we intend to expand the strategic and vertical sales opportunities, as well as implementing tailored sales programmes by providing the right tools to empower our regional channel sales partners. By making this differentiation between Strategic & Vertical Sales and Regional Sales efforts we aim to deliver further business success and to expand NEC’s partner network across EMEA.”

Simon Jackson, Vice President Strategic & Vertical Sales EMEA, has been responsible for the UK operation since 2007. In July 2015 he was appointed to lead the newly created Strategic and Global Sales division, reinforcing NEC’s global sales infrastructure and focus on customer solutions. This role will continue with a major focus on high value and complex display projects, and better support for strategic customer solutions, bringing together vertical industry expertise and excellent products. Simon has held a range of roles and responsibilities during his time at NEC.

Antonio Zulianello, Vice President Regional Sales EMEA, joined NEC Display Solutions in 2007 and has most recently been General Manager for Italy and the Southeast Mediterranean territory, heading regional corporate and channel sales, marketing and sales operations. Antonio has held various positions and responsibilities during his time at NEC and brings 25 years of experience within the IT/AV industry and a wide range of sales experience and channel expertise to his new role.

Simon Jackson and Antonio Zulianello will both report to Bernd Eberhardt, President and CEO of NEC Display Solutions Europe GmbH.