What They Say
Samsung Iberia has done a deal with Movistar, the TV and mobile operator in Spain and South America (and which owns the O2 brand in the UK), to show content from the Movistar Plus service on Samsung Smart TVs from 2018 onwards.
What We Think
We’ve talked in the past about the ‘Battle for the Remote’, in deference to Andy Groves ‘Battle for Eyeballs’. Whoever controls the remote that the consumer picks up can direct them and exploit them. In this case, it looks as though Movistar has decided that users are reaching for the Smart TV remote, so it had better make sure that its content is available. (BR)
