Model Defined for Multi-Channel Shopping

Platt Retail Institute, with sponsorship from Tyco, has published a white paper covering the way that retailers use in store signage, promotion and, particularly, big data and analytics to understand multi-channel purchasing and in-store behaviour. The paper can be downloaded without payment here (registration required).

PRI modelSource Platt Retail Institute

Analyst Comment

We also saw this week a short interview with Wendy’s in the US that highlighted how digital signage should be used in QSRs to increase average purchases, but also to reduce the perceived wait times. The interview was published on the DigitalSignageToday website. (BR)