What They Say
ARtillery Intelligence still remains positive about the potential and growth of AR markets and published its ‘cautiously optimistic’ forecast with 33% revenue growth forecast for 2022 and 27% in 2023 as the market for all revenue heads towards $36 billion by 2026.
What We Think
This positive view was slightly against the trend this week as this week saw lay-offs at Niantic and also at Unity, losing 8% and 4% of their workforces, respectively, according to The Information’s Reality Check. Niantic is reported to have cancelled projects including an AR game, Transformers:Heavy Metal which had got as far as beta testing. It is just seven months since the firm raised $300 million at a valuation of $9 billion. (BR)
