What They Say
The Korea Herald reported on the latest Mercedes E Class, said to be the best selling imported car in Korea, and highlighted that it has a new Augmented Reality navigation system. The paper said that the system was added by Mercedes-Benz Korea. The technology is reported to be similar to Hyundai Motor Genesis G80’s holographic augmented reality navigation system. The AR display only appears when an intersection or main road exit comes up, unlike the Genesis, which always shows the display.
What We Think
If this kind of technology moves down into more mainstream models, it is likely to drive the sale of larger displays for vehicles. (BR)
