What They Say
A hat-tip to Sixteen-Nine.net for spotting an intriguing use for transparent OLEDs – sliding doors installed in Dubai and developed by Assa Abloy. You can see a video of the installation of the doors on the LinkedIn page of the firm’s sales manager. There is another image in an article here.
What We Think
As Dave Haynes suggests in his article, this probably cost in the region of $50K, so not the kind of installation you are likely to see very often outside prestigious buildings in places like Dubai. Keeping the system working and with engaging content could well be an issue. It used to be a constant complaint when I visited Infocomm MEA in Dubai, that owners would spend a fortune on a building and its signage, but would then spend next to nothing on maintenance and long term development, so very rapidly, impressive displays became radically less impressive.
What the installation does show is that if displays are cheap enough, power efficient enough and good enough, they will be used almost anywhere. NEC talked for a while about ‘digital surfaces’. This is the kind of surface they had in mind, I’m sure. (BR)
