Mastercard and Swarovski Partner on VR Shopping App

Mastercard and Swarovski have launched a virtual reality shopping app for the Atelier Swarovski home accessory line.

The smartphone-based app features five virtual reality home environments decorated in crystal accessories and decorative items from the Atelier product range, allowing users to browse and make purchases using Mastercard’s online payment service, Masterpass.

A demonstration of the app from the YouVisit website. Pulsing blue circles draw the customer’s attention to products that can be examined and purchased.

Customers are able to view the pieces, as well as information regarding the manufacturing process, designers and their inspiration. Items can be added to a virtual shopping cart and purchases can be made by focusing on the Masterpass button that appears at the bottom of each product to check out without having to add any additional payment information.

For added security, users are automatically logged out when exiting the application, or when the software detects that the headset has been removed.

The interactive shopping app was created by VR developer YouVisitt and will be available to download from the iTunes App Store and Google Play Store from next month.