Mars Partners with MMT for Pedigree Hypebox PoS

Mars is piloting a new point-of-sale strategy in Berlin, implementing MMT’s Hypebox technology to advertise their Pedigree pet products at Edeka supermarkets.

Display Daily previously reported on the Hypebox device, a display case with a transparent LCD touch-screen that can be used by consumers to retrieve product information, as well as for general advertising.

The Hypebox doubles as a storage space, allowing physical products to be displayed behind the touch-screen.