Lufthansa Launches AR “Walk-In Ad” Experience via Shazam App

German airline Lufthansa has released an augmented reality experience in collaboration with Kolle Rebbe and Headraft, whereby customers can use the Shazam app to access “walk-in ads” — essentially, 360° videos of holiday destinations such as Hong Kong and New York City, complete with sound effects. Users can view the location from different angles using the motion sensing technology incorporated into their mobile device, and if they like what they see, they can also book a real-life trip directly from the app.

Analyst Comment

Unfortunately, at the time of writing, it wasn’t clear which locations besides Germany — if any — the service is available in, or if it includes support for any other languages. (AF)