LG Israel held an event with a home theatre website to promote its OLED TVs. During the presentation, the company claimed that the combination of UltraHD LCDs and OLEDs would claim 44% of revenues in 2016. The company also said that it expects 17% of the 55″ market to be in OLED by this year – up from 1.4% last year. Local sources described the target as ‘ambitious’.