Brian Bong-seok Kwon, the COO and Vice Chairman of LG Corp., and James Ho-young Jeong, the CEO and President of LG Display, hosted Ola Källenius, the Chairman of the Board of Mercedes-Benz Group, at LG’s research center, the LG Science Park, located in the Magok district of Seoul. In a move that was meant to promote a new collaboration on automotive displays , prominent figures such as Mathias Vaitl, the CEO of Mercedes-Benz Korea, Byung-koo Kim, the Senior Vice President and the leader of the Automotive Business Group at LG Display, and Hee-yeon Kim, the CSO and Senior Vice President of LG Display, were also present at this gathering.
LG Display and Mercedes-Benz began their joint ventures in the automotive sector in 2004. Mercedes-Benz has incorporated several advanced automotive display technologies from LG into its high-end vehicles, such as the P-OLED displays found in its 2020 S-Class, as well as the electric EQS and EQE SUVs.
A notable feature from their collaborative efforts is the Mercedes-Benz User Experience (MBUX) hyperscreen, which uses LG Display’s P-OLED technology. During their latest meeting, LG Display took the opportunity to demonstrate its latest offerings in next-gen automotive displays and top-tier LCDs. This range showcased their 34-inch ultra-large P-OLED, 18-inch slidable automotive OLED displays, transparent OLED, 12.3-inch glasses-free 3D cluster, and SPM (switchable privacy mode).
LG has been making strides in the automotive display sector with its tandem OLED technology. LG plans to provide more than 50% of the displays for premium automotive by 2026. It already provides about 25%. At this promotional event with Mercedes-Benz, LG announced its plans to commence mass production of its second-generation tandem OLED. This new generation of panels is expected to have 30% improvement in brightness, and a 40% reduction in power consumption. LG has also talked about a third and fourth generation, and possibly triple-stacking tandem OLEDs.
