What They Say
Prad.de reports on a new 37.5″ IPS monitor with 3840 x 1600 (21:9) resolution, 2300R curvature and 300 cd/m² of output with contrast of 1,000:1. Colour coverage is 95% of DCI-P3 and features include dual HDMI 2.0 ports and one DisplayPort. There is 90W of power delivery and an ambient light sensor. The unusual feature of the 38WQ88C-W monitor is that it has an ‘ergonomic’ stand that can be clamped to a desk so that the display can be tilted or swivelled as well as adjusted in height. It also has VESA mount points.
Pricing and shipping date is yet to be advised.
On its website, LG highlights the ‘immersive gaming experience, but although the monitor has FreeSync and a ‘black stabliser’ feature as well as reduced input lag, the low brightness and 60Hz/5ms response is unlikely to make it a favourite for gaming, I think.
What We Think
Some years ago when I was supplying a detailed market research service on desktop monitors, we did an interesting bit of analysis. We looked at the cost increase at FOB level of many different monitor features, such as speakers etc and then compared those with the price differentials that we could see in the market (we were tracking 10s of thousands of street prices across Europe every month). We eventually found that there was only one feature that added profit, i.e. there was a big price boost than there was a cost boost. That feature was the height adjustment. Everything else added some extra cost, but didn’t get much reward in the market. Height adjustment, however, was essential for the corporate market because of the legal requirements of the Display Screen Directive.
I must say that I would be tempted to a monitor like this. I love the 4K resolution on my 32″ 16:9 monitor, but I was surprised to see how useful a 34″ 21:9 display was when I tested one. When LG launched the 38″ version, I managed to get one for review, but when it arrived it was damaged and could not be used. I should reach out again, I think. (BR)
