LG Display is Being Coy about Brightness Boost

What They Say

The eagle-eyed of you (and those that read to the end!) may have spotted a comment from Barry Young in his article yesterday (Dispelling the Myths of MiniLED TVs Impact on OLED TV Sales) that “LGD expects to get another 30% (of luminance) by developing non-device solutions”.

What We Think

I wrote about this additional brightness boost last week (LG’s Boost to OLED Brightness). LG Display is being very coy about exactly what it is doing to boost brightness. If it’s a ‘non-device solution’ that suggests to me that it might be not about producing more light (which would, I would have thought, have to have been a device solution), but about getting more of the light that you already have created out of the device. So, it could, I guess, be something in the filter. However, that seems unlikely, although possible. However, if you could get the light coming out to be polarised, that would make a big difference as I mentioned (Pasta-shaped structures explain chiral light emission in polymers) and which Arthur has dug a bit deeper into (Means to Switch the Chirality of OLED Light Emission is Under Development and An Update on Circularly Polarized Light Emission in OLED Polymers). My money is on the latter. However, it could feasibly be some breakthrough in driving. If you have any ideas, I’d be happy to hear them, on or off the record! (BR)