Leading Virtual Reality and Augmented Reality Company Marxent Wins 2016 Gold Edison Award for Innovation in Virtual Reality

Marxent, the leading virtual reality (VR) and augmented reality (AR) company for enterprise retailers and manufacturers, has been awarded Gold in the “Cameras & Virtual Reality” category of The 2016 Edison Awards™. The accolade was given in recognition of VisualCommerce™, the 3D virtual products platform that allows consumers to visualize and configure complex purchases in an immersive, customizable and interactive way.

Now in its 29th year, The Edison Awards™ has become one of the highest accolades a company can receive in the name of innovation and business. The ballot of nominees for The Edison Awards was judged by a panel of more than 3,000 leading business executives including past award winners, academics and leaders in the fields of product development, design, engineering, science and medical.

“Our judges recognized Marxent as a true innovator out of the many products in its category,” said Frank Bonafilia, executive director of The Edison Awards.

Leveraging proprietary content management, file formats and geometric rendering, Marxent’s VisualCommerce™ platform allows retailers and manufacturers to store and manage 3D models of entire product catalogs that can then be used to populate dynamic AR and VR applications – or even used for dynamic web visualization tools built in WebGL and print campaigns. Users can arrange products into a scene in real time, or export high-fidelity versions of 3D products for use in print campaigns, completely replacing product photography.

Augmented reality and virtual reality applications powered by VisualCommerce™ help buyers to visualize their ideas by allowing them to dynamically configure multiple items within a 3D scene. The experiences create a smoother and more exciting path-to-purchase for consumers, particularly when it comes to high-consideration or large scale purchases. The technology is also designed to help retailers and manufacturers contain marketing, visual merchandising and sales costs.

“Virtual reality is very hot right now and our business has seen a lot of momentum in recent months. This recognition from The Edison Awards is more validation,” said Beck Besecker, CEO and co-founder of Marxent. “At heart, we are a company of inventors and dreamers. VisualCommerce™ is the outcome of years of experimentation and testing big ideas. Now that VR and AR technology has become broadly accessible, we are bringing the Star Trek fantasies of our youth into the real lives of shoppers today. To be recognized by an organization that cherishes and encourages innovation is exciting on so many levels. It is a true reflection of Marxent’s core values.”