French outdoor advertising company JCDecaux has launched its Gateline Channel at Waterloo Station in London.
80″ six-sheet digital screens have been installed at the edge of each platform, providing a 23% increase in screen real estate over the station’s previous displays.
2.2 million people pass through Waterloo Station every week, and the new strategy is estimated to deliver 40 million digital viewed impressions over each 7 day period.
Spencer Berwin, Co-Chief Executive Officer at JCDecaux, said,
“As the UK’s busiest rail station, London Waterloo is the ideal location for brands to reach an affluent audience, and our strategically placed screens are designed to reach every passenger boarding a train.
This means we can deliver 40 million weekly digital impressions at London Waterloo, representing a significant portion of the audience travelling into and out of London each day.”
JCDecaux has put these screens on the platforms at Waterloo station. Image:Meko
