Toys “R” Us Partner with Cineplex for Digital Concept Store

Retail giant Toys “R” Us has collaborated with Cineplex Digital Media to provide innovative digital technology in its new concept store in Canada.

The company has installed a range of digital signage, as well as an “endless aisle” network of interactive kiosks into the store, providing customers with product information and the ability to order any item from the company’s entire catalogue at the touch of a button.

The installation incorporates two pairs of 55” LCD screens, six 18.5” digital end caps and four of the interactive kiosks. Cineplex will be responsible for content creation across the entire system.