JCDecaux has signed a five year contract with the National Transport Authority of Ireland. The company will take over the advertising rights and maintenance related to 1,843 existing bus shelters and 3,726 advertising panels. With this new partnership, advertisers will be able to reach 80% of the adult population through the JCDecaux portfolio across every city and all of the major towns and villages nationwide. JCDecaux will also install and maintain an estimated 500 new bus shelters which the NTA will purchase from JCDecaux during the contract. This contract also includes the scope to install the first network of roadside digital screens in the country.
The company said it saw this as a way to boost its share in outdoor advertising in Ireland from its current level of 7.5%.
