What Display Daily thinks: If there is a microcosm of the state of the TV market then it may be India where Chinese brands, like TCL and OnePlus are taking share away from Korean giants Samsung and LG and local players are taking advantage of the government’s Make in India initiatives.
The Indian market provides opportunities for companies to find growth at a time when sluggish consumer demand and economic uncertainty is creating a lot of uncertainty. TCL continues to do well on its overall strategy of gaining market share in international sales, while enjoying a strong position in its home markets.
TCL Sees Uptick in Market Share in India While Market Stabilizes Around Growing Chinese Brand Dominance
The latest data from an IDC report on India’s smart TV market is an interesting read if only for the chart below. While ASPs have dropped, there seems to be some hope that 55-inch plus smart TV sales are finding traction among local consumers, which is good news for the market, and there seems to be an aggressive push for market expansion coming from Chinese vendors, better able to serve the mainstream markets, which tend to be clustered around sub-$200 SKUs, and 32 to 43 inch screen sizes.
