According to the latest data from CMM, as of the end of 2017, Hisense TV has ranked as number one on both retail value and volume for 14 consecutive years in China. In the Chinese market, the manufacturer’s retail volume has reached 16.79% while its retail value was 17.96%, which is significantly more than the brand in second place.
In the international market, the manufacturer performed even better. According to China’s customs data, Hisense TV’s exports rose to 30.8% year-on-year, way above the industry average. From January to October 2017, the manufacturer’s unit share was 22.4% in South Africa and 19.6% in Australia, ranking in first place in those countries.
