Hisense: No Change in Sharp Deal

Hisense in the US came out fighting after Sharp said that Sharp may review its licensing of the brand name in the TV market ( Sharp Rethinks TV Licensing). The company has a current contract with Sharp for use of the brand and said that it “has not been contacted to discuss altering the terms of its licensing agreement with Sharp. Hisense has successfully resuscitated the Sharp TV brand in the Americas and has no intention of ending its agreement with Sharp early. Over the course of the past year Hisense has made the Sharp TV brand relevant again in the Americas with the introduction of 27 new televisions including the brand’s first curved and HDR [high dynamic range] sets, all of which are built with Hisense’s superior technology.”

Analyst Comment

As far as we are aware, the current deal runs from January 2016 for five years.(BR)