Hisense, LG, Samsung & Sony to Dominate Global UHD TV Market has announced the addition of the “Global UHD TV Market 2015-2019” report to their offering.

The global UHD TV market to grow at a CAGR of 45.4% over the period 2014-2019

The global TV market is undergoing a rapid transformation in terms of display resolution. UHD TV is one of the most significant innovation that took place in the market space after FHD TV. The introduction of UHD TVs has influenced the increasing screen size of TVs and large-screen TVs are high in demand. The vendors are increasing their R&D investments to cater to the demand for improved display resolution and enhance the value proposition. These inherent advantages of UHD TVs and increased vendor R&D are expected to contribute to the market growth.

The global UHD TV market is witnessing increasing strategic alliances between market players, which are expected to continue even in the future. Currently, UHD TV manufacturers worldwide are collaborating with UHD content providers to expand their business and improve their market share. Vendors in the market prefer the acquisitive route to broaden their portfolio of offerings. For instance, Samsung announced a UHD Alliance. TV manufacturers such as Samsung, Sony, Panasonic, and Sharp are involved in the UHD Alliance, along with content providers such as Disney, Fox, Netflix, and Warner Bros. The motive of this alliance is to provide superior visual content and increase the popularity of UHD.

According to the report, In terms of both content and features, 4K UHD TVs are gaining a lot of traction in the TV industry as they exhibit superior advantages over SD and HD TVs. Features such as a wide field of view, resolution (better picture details with four times the resolution of full HD), sharp pictures, extended color range, and enhanced motion portrayal (progressive scan at high frame rates) are the USPs of these TVs. 4K UHD TVs also offer a zoom option, which enables end-users to zoom any picture or a video and focus on a specific element in a detailed manner.

Further, the report states that the high cost of development and broadcasting content has affected market growth.

The report mainly focuses on 4K UHD TVs based on the following technologies:

Quantum dot technology is also one of the technological alternatives apart from LED, LCD, and OLED for 4K UHD TVs. Since the TVs based on quantum dots technology are still in the development stage, they are not included in the calculation of market size in this report.

Key Vendors

  • Hisense
  • LG Electronics
  • Samsung Electronics
  • Sony

Other Prominent Vendors

  • Haier
  • Konka
  • Sichuan Changhong Electric
  • Skyworth
  • TCL
  • Toshiba

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