Global TV Shipments Decline 4% in Q1 2024; Samsung Maintains Market Lead

Global TV shipments fell by 4% year-over-year in the first quarter of 2024, according to recent data from Counterpoint Research and DSCC. The decline was observed across all regions, with notable decreases in China and Japan. The figures are part of the Global TV Tracker report, co-authored by Counterpoint Research following its acquisition of DSCC.

Global TV shipments share Q1 2024. (Source: Counterpoint)

Samsung retained its position as the market leader with a 16% share in shipments and continued to dominate in terms of revenue. Hisense and TCL followed, each holding a 10% market share, with Hisense slightly ahead of TCL. LG Electronics ranked fourth overall but led the OLED TV market with a 49% share.

Advanced TV shipments share Q1 2024. (Source: Counterpoint, DSCC)

Sujeong Lim, Associate Director at Counterpoint Research, noted, “Although the TV market declined year-on-year in the first quarter of this year, it is an improvement compared to the sharp decline seen in the second half of last year. The upward trend of premium and large-sized TVs continues as we see strong growth in these markets. Samsung Electronics has the upper hand in these markets, so we expect it to benefit the most.”

The report highlighted a 15% annual increase in shipments of advanced TVs in Q1 2024, including QD, OLED, MiniLED, and MicroLED models. MiniLED LCD TVs, in particular, experienced significant growth, with shipments rising by 24% year-over-year.