The global TV market has shown its first signs of growth in three years, with total shipments reaching 208.83 million units in 2024, according to the latest report from Omdia. Samsung Electronics has maintained its position as the industry leader for the 19th consecutive year, commanding a 28.3% market share.
The Korean tech giant has dominated the premium segment, capturing nearly half (49.6%) of the high-end TV market for units priced above $2,500. Samsung’s strategy of focusing on larger displays has also paid off, with the company securing a 28.7% share in the ultra-large TV category (75 inches and above).
In the battle of display technologies, Samsung’s QLED TVs continued to gain traction, with 8.34 million units shipped, representing a 46.8% share of the QLED market. The company has also made significant strides in OLED technology, shipping 1.44 million units and capturing 27.3% of the OLED market, a 42% YoY increase.
LG Electronics maintained its leadership in the OLED TV segment for the 12th consecutive year, shipping 3.18 million OLED units and holding 52.4% of the global OLED TV market. The company’s focus on premium offerings has paid off, with OLED TVs accounting for 45% of shipments in the $1,500-and-above category, an increase of 8.5% from the previous year.
Chinese manufacturer Hisense has emerged as a significant player, with market share of 12.3% (25.65 million units). The company has particularly excelled in the ultra-large TV segment, commanding an impressive 58.8% market share in the 100-inch-and-above category. Hisense has also maintained its leadership in the Laser TV category for the sixth consecutive year, with a 65.8% global market share.
TCL secured its position as the second-largest TV manufacturer globally, shipping 28.98 million units and capturing a 13.9% market share.
The industry’s shift toward larger screens and premium technologies continues to accelerate, with manufacturers introducing advanced features such as Samsung’s Vision AI and LG’s wireless 4K video transmission solution. The OLED TV segment, while still representing a relatively small portion of the overall market at 2.9%, has shown strong growth, particularly in the premium category.
