What They Say
Counterpoint Research published an infographic on the smartphone market in Q3 2022. Some highlights were:
- The global smartphone market declined by 12% YoY but grew 3% QoQ to 301.9 million units in Q3 2022.
- Apple was the only top-five smartphone brand to grow YoY.
- Samsung’s shipments declined by 7% YoY in Q3 2022, even though it’s shares were constant from last quarter.
- OPPO and vivo are still in a double digit YoY declines in their respective shipments.
- Asia Pacific alone contributes 52.3% in smartphone market followed by Europe with 14% share.
You can download a pdf here.
What We Think
The firm also said in a separate blog post that the rise of the Tecno brand has been helped by the move to premium sets and buyers have developed concept in the brand. There’s a nice graphic of the ranking of the firm. There’s a free to download (registration required) white paper from Counterpoint that looks as the rise of Tecno. (BR)
