What They Say
GfK data reported by DigitalTVEurope quotes sales of smart TVs for the first nine months of the year (against 4.6 million total TVs recently reported by GFU (TV Market Up in Germany). Smart STB sales are up from 135K last year to 280K this year. There was a significant promotion by Vodafone which has encouraged purchase. 22% of sets were reported to be above 65″.
What We Think
Although Germany is often seen as a high end market, many German buyers are very keen on good value for money. (BR)
