Ballyhoo Media, a start-up based out of Miami, has created a furore in the DOOH industry, by installing back-to-back 46′ LED displays on a boat that sails up and down, 100 yards from the shoreline of Miami Beach.
The company, run by brothers Adam and Nate Shapiro, has run into local opposition, but the pair have compared the service to that of aerial advertising. So far, city officials have been unable to pass any law banning Ballyhoo boats.
Check out this video from Ballyhoo Media showing the unconventional advertising display in motion.
