Europe saw a good result in Q1 2015 with 4.2% annual growth reported in Meko’s DisplayCast Public Display research. Annual growth was just over 23% on a volume basis. Despite some price declines during the year, there was also 14.2% growth in annual value.
“Germany was particularly strong”, said Bob Raikes, principal of Meko. “The Public Display market in Germany has been fairly flat for some time, so this was a big result, with sales up 21% on Q4 and 27.6% up on the previous year. France, Benelux and MEA also hit new record volume levels”.
Samsung remains completely dominant with half of the market and is followed by NEC, LG and Philips, and these brands have 85% of sales between them. “The market is becoming ‘the top four and the rest'”, Raikes continued.
“Although there has been a lot of talk about UltraHD, at the moment, volumes are still at less than 1% of the market. There’s still quite a way to go to enable the full delivery of UltraHD content and it will take time for the infrastructure to be ready”, he said.
“We’re optimistic that, as we have seen in previous years, the level of sales growth at the end of one year and the start of the next can be locked in for the rest of the year”.
