The Desktop monitor market in Europe was very positive in Q4 2016 according to Meko’s DisplayCast Desktop Monitor service, with 6.6% growth over 2015 and with 15.9% growth from Q3, which was in line with historic seasonal trends. For the year as a whole, the volume of monitors sold was up 7.1%.
On a regional basis, Western Europe was the main growth driver, but improving conditions in Russia (after a very bad 2015) helped Eastern Europe to be up 9.6% up on Q4 2015. However, MEA was very weak, with a drop in sales of 2.2%, bringing the lowest result in volume terms since Meko started tracking the region in 2005.
There has been a steady trend for monitor buyers to move towards 24″ as the ‘sweet spot’ in the market, although in Eastern Europe 21.5″ remains the largest single segment. L20W, including 19.5″, is the biggest segment in MEA.
16:10 aspect ratio monitors remain popular in Europe although 5:4 monitors are slowly fading away. UltraHD is growing, but from a low base.
By brand, Dell remains the biggest brand, although it was pushed hard by HP this time. Samsung went up past LG this time and Acer is in fifth. If the AOC and Philips shares were combined, the share would mean a joint ranking ahead of LG. Given that LG’s numbers include monitors with tuners, which Philips no longer supplies, the combined brand would be well ahead if they are discounted.
Q4 2016 DTMs in EMEA. Copyright Meko Ltd
