European Desktop Monitor Market is Positive

By Bob Raikes
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The European Desktop market saw some year on year growth from 2016 in Q1 by 3.6%, although the market was down from Q1, a typical seasonal decline according to Meko’s DisplayCast service.

On a regional basis, Western Europe was flat on last year, but Eastern Europe was up quite well as Russia continues to recover from the very weak market after the annexation of the Crimea and the subsequent sanctions.The Middle East and Africa continues to be a difficult market with low oil prices and political issues causing some difficulties.

Dell remains the top brand and slightly increased its share over HP although both US PC brands are pulling away from the Korean brands, which have led the market in the past. Meko reports AOC and Philips separately, but if combined the brands, both controlled by Philips/TP joint venture, MMD, would have been just behind LG in fifth place.

In terms of sizes, 23.6″ to 24″ FullHD monitors continue to develop as the main segment, although 16:10 1920 x 1200 monitors continue to be popular in some markets. 27″ FullHD is also growing over the longer term. FullHD resolution monitors are more than 60% of the market, but resolutions above that are now more than 10%.UltraHD is growing well on a percentage basis, but is still a niche and the same is true of 2560 x 1440 4 megapixel monitors.