EEMEA OTT Market Set to Reach $2.6 Billion

OTT TV and video revenues in the 19 countries of Eastern Europe, Middle East, and Africa (EEMEA) will reach $2.6 billion in 2020, up from only $52 million recorded in 2010 and the $616 million expected in 2015.

This is according to Digital TV Research’s Eastern Europe, Middle East & Africa OTT TV & Video Forecasts report. From the $2.21 billion in revenues to be added between 2014 and 2020, Russia will contribute $795 million, with Turkey bringing in a further $219 million. Russia will remain the largest revenue earner by some distance.

OTT TV and video revenues by sourceSource: Digital TV Research

Subscription Video on Demand (SVOD) will become the region’s largest OTT revenue source in 2017. SVOD revenues will total $1.6 billion by 2020 (accounting for 60% of total OTT revenues), up from only $3 million in 2010 (6% of total OTT revenues).

Digital TV Research forecasts that there will be 24.22 million SVOD homes by 2020, up from 69,000 in 2010 and an expected 3.13 million by the end of 2015. Russia will overtake Poland to become the largest SVOD country in 2015. From the 22.71 million SVOD home additions between 2014 and 2020, Russia will supply 8.97 million, Turkey 2.37 million and Poland 2.07 million.

SVOD homes as percentage of TV households in 20201