What Display Daily thinks: The results below from an AV integrator and dealer, using a pretty expert panel, could all be justified on a superficial level. I wouldn’t even comment on them, but the press release got more coverage than it probably deserved.
The assessments are subjective. The products don’t really compare on apples-to-apples basis, and it is hard to see what the “win” is here: performance, value, best in class?
It’s why I would assiduously avoid comparisons and reviews. On the surface of things, they are great for internal industry communications (especially for Sony, LG, and Samsung), but we don’t have “benchmarks” that could be in any way construed to be controlled tests easily applied anywhere.
Yes, we have tests that could be done on various aspects of a displays image, and you could use some very expensive test equipment to measure output from a screen, but we don’t have a benchmark that can give a single value for a display and that would take into consideration all the aspects of performance.
Hisense’s 4K TV in the tests below costs about a third of what the others do. That’s a factor. You can argue you all want about the display performance, but you can’t say that it fits into the same category as the other displays. It’s not the testers fault. There’s just a general apathy in the display industry, or is it a malaise, towards creating meaningful value bands for display products. That means everything is just dumb display and may the best one win. Oh yeah, that’s usually the one that costs four or five times more than all the others. Well, duh, it should win at that price.
It just seems like the only person getting the short end of the stick here is the consumer, even if they pick the best performing product.
As for the 8K tests: any and every single TV that sells as being 8K should be hitting top marks in every category. They should be indistinguishable. That’s literally the definition of what an 8K display should be delivering.